Terms of Service
The terms on which Awava LLC, operating as Awava, provides its services — what you get, what it costs, how to leave, and who is responsible for what.
01This agreement
These Terms of Service govern your use of awava.ai and of the services provided by Awava LLC, a Massachusetts limited liability company operating as Awava (“Awava”, “we”, “us”).
By using this site, engaging our services, or messaging a number we operate, you agree to these terms. If you are agreeing on behalf of a company, you confirm you have authority to bind it.
These terms work alongside our Privacy Policy, which is incorporated by reference.
02The services
Awava provides a monthly system for local service businesses. Depending on your plan, it includes:
- Website design and hosting — a custom site, typically 10 to 20 pages, built, written, hosted and maintained by us.
- Automated lead follow-up — a unified inbox and automated response sequences across calls, texts, web forms and connected profiles.
- Missed-call text-back — automatic text replies to unanswered calls on your existing business number.
- Review requests — an automated request for a Google review after each completed job, sent to every customer, with an alert to you when a customer indicates a problem.
- Marketing campaigns — segmented text and email campaigns to your customer database. Available as an add-on.
- On-site SEO + AEO and Google Business Profile management.
- 24/7 AI Voice — an optional add-on in which an automated voice agent answers calls, books appointments and records call summaries.
We may change, improve or discontinue individual features. We will not materially reduce what your plan includes without telling you first.
03Fees, billing and term
Price
Awava is offered as three options, as published on our pricing page: Website (a one-time build fee plus monthly managed hosting), Core and AI Pro (each a one-time setup and build fee plus a monthly fee). The fees that apply to you are those shown for the option you select when you sign up. Prices are in US dollars and exclude any applicable taxes.
Setup fee
Each option carries a one-time setup and build fee covering the initial build, system configuration and onboarding. It is charged once, on your first invoice, and never recurs. There is no separate charge for the pages, automations or integrations included in your option. If you move up to a higher option later, you pay only the difference, not a second build fee.
Term and cancellation
This is a managed service on a month-to-month agreement. There is no fixed contract term and no minimum commitment beyond the current month. You may cancel at any time with 30 days notice. Your service continues, and remains billable, through that 30-day period. Fees already paid are not refundable except where required by law. Because your website is hosted and managed on our platform, the monthly fee is what keeps it live: when the agreement ends, hosting ends and the site comes down unless you exercise the buyout below.
Non-payment, grace period and suspension
If a payment fails we will contact you before anything changes. You then have a grace period of 7 days from the due date to bring the account current. If the invoice remains unpaid after that, your website and any automation on your plan are suspended — the site stops being served and AI, texting and follow-up stop running — until payment is received. Suspension is not cancellation: bring the account current and everything is restored. If an account remains unpaid for 30 days after suspension we may terminate the agreement and remove the site from our platform. In every case, before termination we export your content, customer list and review history and hand them to you.
Add-ons
The 24/7 AI Voice Agent is an optional add-on at a flat monthly fee on top of any monthly plan. Work outside your selected option — major website redesigns, extensive custom development, and third-party software subscriptions — is quoted and agreed before it starts. Nothing is added to your invoice without your agreement.
Advertising
We do not currently buy or manage paid advertising, so there is no ad spend and no media markup on any invoice.
Usage
Standard phone, SMS, email and AI voice usage is included at normal business volumes for your plan. Unusually high usage may carry additional charges at cost; we will tell you before that happens.
Billing
Fees are billed in advance to the payment method on file, on the same day of each billing period. Where a setup fee applies it appears on the first invoice only, alongside the first period of service. If a payment fails we will contact you; suspension follows the grace period set out above.
Price changes
We may change prices with at least 30 days written notice. If you do not accept a change, you may cancel under the notice terms above before it takes effect.
04SMS messaging programme
Awava operates text messaging for its own communications and on behalf of client businesses. By providing a mobile number, or by calling or texting a number we operate, you consent to receive text messages relating to that business.
What you may receive
Replies to missed calls and enquiries, appointment confirmations and reminders, job and dispatch updates, feedback and review requests, and — where you have separately agreed — promotional offers from the business you contacted.
Consent
We send messages only with express consent, obtained through a form with clear consent language, by your calling or texting a number we operate, by your giving a number to a business and agreeing to text contact, or by your texting a keyword. Consent is never a condition of purchase. We do not message purchased, rented or third-party lists.
Frequency
Message frequency varies with your interaction with the business. Conversational replies are sent as needed; recurring messages typically number fewer than ten per month.
Rates
Message and data rates may apply. We do not charge for messages; your carrier may.
STOP and HELP
Reply STOP at any time to opt out. You will receive one confirmation and no further messages from that programme. Reply HELP for assistance, or call (978) 630-7976.
Privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
Delivery
Carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier, device and coverage.
Client obligations
If you are an Awava client using the messaging system, you are responsible for ensuring every number in your database has given valid consent, for honouring opt-outs, and for complying with the Telephone Consumer Protection Act, CTIA guidelines, carrier requirements and any other applicable law. You must not use the system for prohibited content categories, including but not limited to high-risk financial services, illegal substances, or content prohibited by carrier policy.
05Your responsibilities
As a client, you agree to:
- provide accurate information about your business, licensing, services and service area;
- supply content, photographs and access we reasonably need to build and run the system, and hold the rights to anything you supply;
- respond to leads the system delivers — we can produce the enquiry, we cannot do the work;
- maintain valid consent for every contact in your database; and
- use the services lawfully.
Third-party platform policies
The services connect to platforms operated by others — including Google Business Profile, Meta and messaging carriers. Each has its own terms, policies and enforcement, and those govern your account on that platform.
You are responsible for ensuring your use of the services complies with the policies of any platform you connect, including the review policies of Google Business Profile and any other review platform. Our review requests are sent to every customer alike and never filtered by expected rating. If you alter that behaviour, or solicit reviews by any other means, that is your responsibility, and we are not responsible for action a platform takes against your account.
06Content and ownership
What you own
You own your domain name, your business content, your photographs, your customer data and your reviews — at all times, including after you leave. On cancellation we will export your customer list, your content and your review history and hand them over.
Your domain stays yours
Your domain remains registered in your name, with your registrar, on your account. If you already own one, you simply point it at our platform by adding the A record and CNAME record we give you; nothing about the ownership of the domain changes and you can point it elsewhere at any time. If you do not have a domain yet we can help you register one — in your name, not ours. What we host and manage is the website itself; the domain is always yours.
What we own
We retain ownership of our platform, templates, automation frameworks, code libraries and know-how. Your website is built, hosted and managed on our platform; that is what makes same-day edits, the automation layer and hands-off maintenance possible. Your monthly fee covers that management. On cancellation, hosting ends and the site comes down. We will provide your content and copy so another developer can rebuild without starting from zero, but the platform itself does not transfer.
Buying your website outright
If you would rather own and run the site yourself, you may buy it out at any time for a one-time fee of $1,000. On payment we hand over the website itself — its front-end code, layout, images and content — packaged so you or your developer can host it on any provider you choose. The site is then yours to own, host and maintain.
The buyout is limited to the website. It does not include the Awava platform or anything running on it: the CRM, workflows, automations, AI agents, missed-call text-back, review engine, integrations and our templates, frameworks and know-how do not transfer, and any of those on your plan end with the agreement. Monthly billing stops at the end of the current period. In short, you are buying the website, not the system.
Licence to us
You grant us a non-exclusive licence to use your name, logo and materials as needed to provide the services. We will ask before using your business as a named case study or testimonial.
07Acceptable use
You must not use the services to: send unsolicited or unlawful messages; misrepresent your identity, licensing or qualifications; infringe intellectual property; transmit malware; attempt to gain unauthorised access to our systems or another customer’s data; scrape or resell the platform; or engage in any activity prohibited by law or by carrier policy.
We may suspend or terminate services immediately for a breach of this section.
08Disclaimers
The services are provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.
We do not guarantee results. Any figures on this site describing leads, bookings, revenue, rankings or reviews are illustrative of what the system has produced in specific cases. They are not a promise of what it will produce for you. Marketing outcomes depend on your market, pricing, capacity, reputation and how quickly you respond to the leads delivered.
We do not guarantee any particular search ranking, ad cost, message deliverability, or uninterrupted or error-free operation.
09Limitation of liability
To the fullest extent permitted by law, Awava LLC is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or business interruption, arising from or relating to the services — whether in contract, tort or otherwise, and even if we have been advised of the possibility.
Our total aggregate liability arising from or relating to the services is limited to the amount you paid us in the three months immediately before the event giving rise to the claim.
Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.
10Indemnification
You agree to indemnify and hold harmless Awava LLC, its members, officers and contractors from any claim, loss, liability or expense (including reasonable legal fees) arising from your use of the services, your content, your breach of these terms, your messaging practices, or your breach of a third-party platform’s policies.
11Termination
You may cancel at any time with 30 days notice, as set out in Fees, billing and term. We may suspend or terminate services for non-payment, for breach of these terms, or where required by law or carrier policy.
On termination: your website is taken offline, automations stop, and we export and hand over your customer data, content and review history. Sections that by their nature should survive — ownership, disclaimers, liability, indemnity and governing law — survive termination.
12Governing law and disputes
These terms are governed by the laws of the Commonwealth of Massachusetts, without regard to conflict-of-laws rules. The state and federal courts located in Massachusetts have exclusive jurisdiction over any dispute, and both parties consent to venue there.
Before filing anything, please call us. Most disputes are a misunderstanding that a phone call resolves faster than a lawyer does.
13Changes to these terms
We may update these terms as our services or the law change. The effective date at the top of this page shows when they last changed. Material changes will be posted here before they take effect, and for active clients we will give notice. Continuing to use the services after a change means you accept the updated terms.
14Contact us
Questions about these terms go to:
Awava is a brand of Awava LLC. Written notice under these terms, including notice of cancellation, should be sent to Awava LLC at [email protected], or given by phone to (978) 630-7976.
Talk to a person.
If anything here is unclear, call (978) 630-7976 or book twenty minutes and we will walk you through it.