We build intelligent systems
that make local businesses money.
That is the whole mission. Not brand awareness, not impressions, not a redesign that wins a plaque. Money, from jobs that would otherwise have gone to whoever answered the phone first.
It started with a missed-call log.
A roofing client asked us to redesign his website. Before touching it we asked for his phone records — not because it was standard practice, but because the site was getting traffic and he was not getting work.
Two hundred and eleven inbound calls the previous month. Ninety-four never answered. At his average job value, that log was worth more than his annual revenue, sitting in a spreadsheet nobody had ever opened.
He did not need a prettier website. He needed the phone answered, the lead followed up, and the review asked for — automatically, because he was on a roof and always would be. We built that, then rebuilt the website around it. Revenue moved in the first month.
That is the whole idea behind Awava. The website is the front door and it should be excellent. But a beautiful front door on a building where nobody answers the phone is decoration. We build both, we build them together, and we charge one price for the pair.
THE LOG THAT STARTED IT
One roofing contractor, one month, before we changed anything.
Four rules we actually run on.
Sell the outcome, not the software.
Nobody wants a dashboard. They want the phone answered and the estimate on the calendar. We are judged on booked jobs, and we report on booked jobs.
Ship in days, not quarters.
Seven to ten days from kickoff to live, with text-back switched on inside 48 hours. A system that is still being scoped in month three has already cost more than it saved.
Say the honest thing on the call.
If your site is fine and your follow-up is the problem, we say that — even though rebuilding pays us the same. If we are not the right fit, we say that too, in the first twenty minutes.
One number. No surprises.
$297 a month, everything included, cancel any time. No setup fee, no per-feature upsell, no annual contract holding you in place after the results stop.
What the first thirty days look like.
No discovery phase that lasts a quarter. No forty-page strategy document. Four moves.
One founder. Five systems.
That’s where the name comes from.
Awava is not a made-up word. It is five AI systems — one per letter — that do the building, the answering, the follow-up and the reporting, with Jon in front of them. They are software, not staff. Naming them is how we keep the operation legible instead of mysterious.
AriaDesign & Build
WesAutomation & EngineeringAliceVoice & Conversation
VeraSearch & CampaignsAtlasAccounts & Reporting
Five systems, one founder. That is why this costs $297 a month instead of $4,000 up front and a retainer.
Jon Tetreault
Founder
The only human here. He takes every call, decides what gets built, reviews what ships, and carries the result. When something goes wrong you are talking to him, not to a queue or a ticket number.
Central Massachusetts
Every one of the five is software, and we say so plainly — here, and on the phone. Alice, the voice agent that answers for our clients, never claims to be a person and confirms she is an AI to any caller who asks. A team page that quietly implied a payroll would contradict the product we sell.
Contractors first. Now everyone who lives on the phone.
We hardened this on contractors — roofing, HVAC, plumbing, electrical, pest control — because that is where a missed call costs the most and forgiveness is shortest. It runs today for dental practices, law firms, med spas and clinics too. The trade changes; the problem does not. Anywhere the revenue starts with someone deciding whether to call you or the next name on the list, the same system applies.
Stop losing jobs to voicemail.
Twenty minutes. We will show you exactly what your system would look like, what it costs, and what it should return.