Contractor Websites and an AI Front Office in MetroWest
Awava builds websites for contractors and local service businesses in MetroWest, from Framingham and Natick to Marlborough, Southborough and Hopkinton, then sets up the AI front office behind them: an AI receptionist that answers every call, missed-call text back, lead follow-up and Google review requests. Awava is founder-led from Central Massachusetts. The Core plan includes the website: $1,297 setup plus $297 a month.
Or call (978) 630-7976 right now: an AI answers. That’s the demo.
METROWEST AT A GLANCE
- Built hereAshland Cabinet, Southborough; Law Office of Craig M. Higgins, Marlborough
- BasedFounder-led from Central Massachusetts
- PlansMonth to month, from $29 a month after the build
- Call recordingAll-party notice under M.G.L. c. 272, § 99
Ashland Cabinet, Southborough.
Ashland Cabinet is a family-owned kitchen and bath cabinet showroom on Route 85 in Southborough, in business since 1991 and run by Matt DiPilato Jr. Awava built their website and the system that handles every new inquiry.
- A new website, ashlandcabinetkitchens.com, with a page for each of the 20 towns they serve, from Southborough and Framingham to Natick, Newton and Worcester.
- An AI receptionist that answers the showroom phone and takes down what the caller needs.
- One Jobs board for every inquiry, from the first call through the measure, the showroom visit, the order and the install.
- Shared calendars for measures, showroom visits and installs, with a reminder to the homeowner before install day.
- Set up with Matt and the showroom manager in person, at the showroom.
Two searches, two ways to win.
A homeowner in Natick who types “kitchen remodeler near me” sees the map first, then the websites. They are won differently.
The map
Google shows nearby businesses first, then weighs your category, your reviews and how active your Google Business Profile is. Awava sets the profile up to match your site and asks every finished job for a review.
Your website
Searches with a town name, like “bathroom remodel Framingham”, reach further than the map. A page about each town you serve, with your real work there, is what gives Google something to show.
Where Awava works in MetroWest.
Framingham, Natick, Marlborough, Southborough, Ashland, Hopkinton, Westborough, Northborough, Sudbury, Wayland, Holliston, Sherborn, Hudson, Wellesley, Needham and Newton, and the rest of Massachusetts remotely.
Law Office of Craig M. Higgins, Marlborough. Law firm website.
Questions MetroWest businesses ask us.
See where your MetroWest business stands.
The free audit shows who Google and the AI assistants name for your service and town, and what would change that.