AI Receptionist for Massachusetts Businesses
Yes, a Massachusetts business can use an AI receptionist. The rule to plan around is the state wiretap law, which makes it a crime to record a call secretly, so the greeting has to tell callers when a call is recorded. Awava is founder-led from Central Massachusetts and sets that up for you, along with missed-call text back and review requests. The AI Receptionist is included in AI Pro ($1,997 setup plus $397 a month), or $97 a month added to the Website or Core plan.
Or call (978) 630-7976 right now: an AI answers. That’s the demo.
MASSACHUSETTS AT A GLANCE
- Recording callsAll-party consent (M.G.L. c. 272, § 99)
- Sales calls and textsM.G.L. c. 159C, plus the federal TCPA
- AI voicesOutbound AI calls need prior consent (FCC, 2024)
- Last checkedOctober 2026
Based in Massachusetts, not a call center.
Awava is based here. Jon, the founder, runs it from Central Massachusetts and takes every call himself. About Awava
WHAT AWAVA SETS UP
- An AI receptionist that answers every call, 24/7
- Missed-call text back within seconds
- Google review requests after every job
- A website built to be found on Google and in AI answers
What Massachusetts law means for an AI front desk.
The three rules that shape how an AI receptionist is set up in Massachusetts, each with the statute it comes from.
RECORDING CALLS
All-party consent
Massachusetts bans secretly recording a phone call or conversation. The test is secrecy: when everyone on the call knows it is being recorded, there is no violation. There is also no exception for a participant, so a business that records its own calls is covered the same as an outsider would be.
SALES CALLS AND TEXTS
Sales calls in Massachusetts
The Massachusetts telemarketing law limits unsolicited sales calls: no calls to numbers on the state do-not-call list, none between 8 p.m. and 8 a.m., and none using a recorded message device. It is written around voice calls. Texts to Massachusetts numbers fall under the federal rules.
FEDERAL
AI voices and the federal rules
On 8 February 2024 the FCC ruled that AI-generated voices count as “artificial” under the Telephone Consumer Protection Act, so calls a business places with an AI voice need the called person’s prior express consent. That ruling is about calls you place. An AI receptionist answers calls people place to you, and Awava does not use it to dial lists.
Built around the rules from the first call.
Awava installs the AI receptionist, connects it to your number and manages it for you. These are the defaults for Massachusetts businesses. How the AI Receptionist works
- When calls are recorded, the greeting says so in plain words before anything else, so no caller is recorded without knowing.
- The AI receptionist answers calls people place to you. It does not make unsolicited sales calls.
- Missed-call text back goes only to someone who just called you, and replying STOP ends the texts.
- Campaign texts go only to customers who gave you their number and agreed to hear from you.
- If a caller asks, the AI says it is an AI and offers to have you call back.
Everything Awava does for Massachusetts businesses.
The AI receptionist is one piece. Awava sets up and manages the whole front office, remotely, for businesses across Massachusetts.
AI receptionist
Answers every call 24/7, books the right next step and tells callers it is an AI if they ask.
Learn moreMissed-call text back
Texts back anyone you couldn’t answer within seconds, from your own business number.
Learn moreAI lead follow-up
Replies to web, Google and social leads in seconds and keeps following up until they answer.
Learn moreGoogle review requests
Asks every customer for a review after the job, with one tap to your Google page.
Learn moreWebsite design
A fast site built around the searches your customers make, hosted and managed for you.
Learn moreSEO and AI search
Local SEO plus AEO and GEO, so Google ranks you and AI assistants name you.
Learn moreText and email campaigns
One-click campaigns to customers who agreed to hear from you, with opt-outs handled.
Learn moreGoogle Business Profile
Categories, services, photos and posts kept current, so you show up in the map pack.
Learn moreWhat it does in your line of work.
The calls, questions and bookings are different in every industry. Each page shows the jobs an AI employee takes off your plate.
Real estate agents
An AI receptionist that answers sign calls and books showings, plus instant replies to every lead.
See the pageLaw firms
An AI receptionist that runs intake 24/7 and books consultations, without giving legal advice.
See the pageMedical practices
An AI front desk that books new patients and answers routine questions, day and night.
See the pageDentists
An AI front desk that books new patients, cleanings and emergency visits.
See the pageMed spas
An AI assistant that answers calls and Instagram messages at night and books consultations.
See the pageChiropractors
An AI receptionist that books new-patient exams while you’re adjusting.
See the pageAccountants and CPAs
An AI receptionist that answers through tax season and books new clients.
See the pageInsurance agents
An AI receptionist that takes quote details and books a call with a licensed agent.
See the pageTherapists and counselors
Websites for private practices that want to be found by the right clients.
See the pageQuestions Massachusetts businesses ask us.
General information, not legal advice. Checked October 2026 against the official statute text linked above. Laws change, and how they apply depends on your business; check with a lawyer licensed in Massachusetts.
Florida
All-party consent to record calls. The Florida Telephone Solicitation Act.
See the rulesCalifornia
All-party consent to record calls. Why a beep may not be enough.
See the rulesTexas
One-party consent to record calls. SB 140: texts are telephone solicitation.
See the rulesNew York
One-party consent to record calls. New York’s telemarketing law.
See the rulesWashington
All-party consent to record calls. Washington’s commercial text ban.
See the rulesMaryland
All-party consent to record calls. The Stop the Spam Calls Act.
See the rulesPennsylvania
All-party consent to record calls. The 2026 telemarketing update.
See the rulesIllinois
All-party consent to record calls. Illinois auto-dialer and solicitation rules.
See the rulesConnecticut
All-party consent or notice to record calls. The 2023 telemarketing law.
See the rulesOklahoma
One-party consent to record calls. The Oklahoma Telephone Solicitation Act.
See the rulesSee where your Massachusetts business stands.
The free audit shows who Google and the AI assistants name for your service and town, and what would change that.